Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra ...

As many as 80% of women are wearing the wrong size bra, but the Soma Innofit smart bra (one of our Top Picks for CES 2019) can change that. It’s a wearable, Bluetooth-enabled device that finds the ...

I'm such a huge fan of Soma bras. As someone with an already large bust that only got larger after childbirth, I'm a fan of any bra that provides support without making me look like I'm overly saggy.

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

Dudes, let me tell you: Bras are expensive, and no matter what your cup size, finding one that actually fits is incredibly difficult. No seriously—some 80 percent of women are wearing ill-fitting bras ...

If you’ve gone into a fitting room with a professional fitter, then you know it takes a few types of measurements to get your correct bra size for both the band and the cup. The Somainnofit is a ...

Continuing a record of tech-based innovations in the intimates category, Soma introduced its Bodify bra, which features patent-pending Flexicup Pad Technology made of materials that self-adjust to fit ...

If you click on links we provide, we may receive compensation. I barely notice I’m wearing it Shea Simmons is a writer with over seven years of experience. Previously, she worked as a shopping editor ...

If you click on links we provide, we may receive compensation. Snag styles for up to 58 percent off Soma (4) While seasons change and our wardrobes fluctuate, the need for a comfortable and supportive ...

All bras — wireless, v-neck, bralettes, lacy — are between $25 and $29 at Soma right now. This sale only happens a few times a year, so if you're a Soma fan or just intrigued by the brand's offerings, ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...