K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...

Jo Min-Su was working toward a computer science doctorate at one of South Korea's best universities when he stumbled on his calling: building a better lip gloss. The 30-year-old sat near his booth at ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United States. But so are many of its competitors.

The company is reportedly in discussions with more than 400 Korean and global brands for potential placement in the US store ...

NEW YORK – When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean ...

More than 400 Korean beauty brands are preparing to join the lineup. Read more at straitstimes.com. Read more at straitstimes.com.

When it comes to treatments, whether it's Botox or a chemical peel, it's common practice to choose a provider close to home. But in the world of beauty tourism, things work a bit differently. Instead ...

Hair and make-up experts Pony, LeoJ and Cha Hong guide Manhattanites through incredible transformations. Read more at ...

NEW YORK (AP) — When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean ...