In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...
When it comes to LEGO, few themes have a fan base as strong as Star Wars. Since their first release in 1999, LEGO Star Wars sets have become more than just toys; they’re prized collectibles that often ...
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