Starbucks Korea is seeing sales drop after a controversial 'Tank Day' marketing campaign sparked political outrage and public backlash

The Korean unit of Starbucks SBUX, operated by the Shinsegae Group, is experiencing a significant sales decline due to a ...

S. Korean posts falsely link old video to Starbucks marketing fiasco

Starbucks Korea has been widely criticised for a marketing campaign that evoked the deadly suppression of the 1980 ...
Al Jazeera on MSN

Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign

Coffee chain has seen ‘very significant’ drop in sales after campaign that evoked crackdown, local operator says.

Starbucks Korea C.E.O. Is Fired Over Ad That Stirred Memories of Brutal History

A marketing campaign called “Tank Day” coincided with the anniversary of a military dictatorship’s crackdown on pro-democracy ...
Marketing Dive

Starbucks CEO cites marketing as a bright spot of turnaround efforts

Starbucks’ same-store sales are still in decline, but the chain and CEO Niccol are confident that its “Back to Starbucks” turnaround effort is working. Along with operational improvements as part of ...