Count down the days to Christmas with the Strike King 12 Days of Fishmas advent calendar - a gift that reveals a lucky lure ...

Jonathan VanDam picks his top 5 Strike King Lures for fishing bass all year. He thinks with these five baits he can fish year round and catch bass. Posted on 7/14/2015 (0:51) ...

Springfield, Mo.-based fishing and hunting gear supplier Lew's Holdings Corp. reeled in a big one — the manufacturer of at least 70 percent of all soft plastic bait made in the U.S. — with its ...

A Texas investor has bought Strike King Lure Co., a Collierville firm that grew up with America's bass fishing craze to become one of the nation's leading lure producers. Austin-based Peak Rock ...