Taco Bell's iconic crunchy taco hasn't always been a little over $1. Discover how much a taco cost when the chain first ...

Taco Bell is leveraging nostalgia with its Decades Menu. The Decades Menu aligns with a broader trend of retro branding and nostalgia marketing. This limited-time offering allows longtime fans to ...

Taco Bell has never been afraid to take risks when it comes to fast food innovation. Over the decades, the chain has rolled out some truly bizarre limited-time offerings — from breakfast oddities to ...

Taco Bell is giving us a hit of nostalgia by bringing back the classics, one generation at a time. To celebrate its 50-plus-year history, Taco Bell is rolling out a “Decades Menu” that revives five ...

Taco Bell has an expansive menu, and thanks to the chain's test kitchen, that menu is constantly changing. But its best-selling item is unlikely to ever leave.

Bernie Goldblatt and his senior posse sneak out of their retirement home to a night of serious partying, which of course ...

Few quick-service brands have been as steady as Taco Bell over the past few calendars. And that’s putting it lightly. One of ...