Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an ...

“Kimberly” (not her real name) was deep in thought. As the customer service manager for a small tech startup, she knew that her company needed some way to get a high level of customer service without ...

Misused testimonials can ruin your business. Learn how to avoid the four common mistakes companies make with endorsements before your brand takes a hit. Testimonials must accurately represent your ...

Opinions expressed by Entrepreneur contributors are their own. If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to ...

Reviews and testimonials for your business are a sure-fire way of establishing trust with your readers and customers whether you are running a blog, an e-commerce store, or a good old-fashioned brick ...

Trust underpins our most valuable relationships. And in business, just as in life, this trust is hard-won and incredibly valuable. Testimonials communicate this trust to your prospective clients as no ...