Perhaps it is easier to explain The Button by explaining what it is not. The Button is not a thing that makes sense, nor is it a thing with any particular objective or rule set. It is not a game, and ...

Social media news aggregation site has an interesting relationship with April Fools day. So when today the site posted to its blog announcing of all things a button, it caught the Internet’s attention ...

When Reddit launched “The Button” almost two weeks ago, the game-slash-gimmick-slash-odd-social-experiment was billed as some kind of April Fool’s joke. Two weeks later, however, and it no longer ...