Cognitive learning scientist exposes brain barriers that doom most influence attempts - offers free week-long access to ...

Inoculation Theory compares persuasion to a virus — and resistance to a vaccine. This documentary explains how the concept ...

Citations: Calder, Bobby. 1974. The relation of cognitive and memorial processes to persuasion in a simulation jury trial. Journal of Applied Social Psychology. (1)62-93.

Opinion: Felix M Simon argues that AI is unlikely to significantly shape election results in the near future, but warns that ...

Statue of Aristotle at the Athens Academy in Greece.. Photo: Getty Images What does a man born in 384 BCE have to teach the modern writer? A lot. When I teach persuasive writing, participants are ...

Richard Marggraf-Turley does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...