Nintendo is facing criticism from fans over advertisements for its upcoming My Mario line of toys for kids, after claims ...

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A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing ...

In the 80s and 90s, ads showing boys with toy trucks and girls playing with dolls were a fixture on TV. Sociologist Elizabeth Sweet says the concept of boy vs. girl toys has ebbed and flowed ...

When you walk down the aisles of children’s toys in big box retail stores, it’s immediately apparent that we expect boys and girls to want to play with drastically different things. The boys’ aisles ...