Ulta Beauty on Oct. 14 launched UB Marketplace expanding consumers’ shopping journeys with new products from independent ...

The cosmetics retail chain recently launched UB Marketplace not to expand the assortment of its core offering, but to test products in adjacent categories, such as grooming, wellness, pro tools and ...

Consumers can purchase the brand’s full assortment of hair care, body care and fragrance at select Ulta Beauty stores and Ulta.com. Moroccanoil's presence at Ulta Beauty creates a valuable opportunity ...

Ulta Beauty, one of the top beauty retailers in the U.S., is battling heightened competition and shifting consumer behavior, which has caused it to drastically switch up its offerings for shoppers.

Ulta offers free standard shipping on all orders over $35. The free shipping minimum drops to $25 for Ulta Beauty Rewards ...