The BMW S1000R is fast enough and sexy enough (other than that one lazy eye) to sell itself, and you'd think a commercial showing World Superbike rider Ruben Xaus flogging one around the track would ...

Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

In recent weeks, an image has been stirring debate on social media. Once again, artificial intelligence (A.I.), that great technological provocateur of the past 12 months, is to blame. At first glance ...

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This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...

The average American is subjected to thousands of ad impressions each day, from the margins of a web browser to commercials on TV, to the tallest billboards towering over city streets. It's a ...

In the world of high school, every day is a battle. Recently, one of the most intimidating foes is the air. “School air,” as they call it on social media, is the latest way to explain the universal ...

Alarming new research suggests that AI models can pick up “subliminal” patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.