Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Every few years, organizations announce a grand unveiling: a refreshed strategy, a sharper mission statement, an evolved vision and updated values. Leadership beams with pride. Internal comms rolls ...

Vision is a clear and compelling picture of what an organization aspires to achieve. It provides direction, inspiration, and a sense of purpose for the organization and its employees. A strong vision ...

As the University of Colorado Boulder’s central marketing and communications team, Strategic Relations and Communications advances CU Boulder’s mission, vision and reputation through an integrated ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

Luther College has launched a new strategic framework to guide the institution for the next two years. The framework addresses the college’s need to expand its reach, align its resources and ...

Health systems implement diverse strategies to uncover opportunities for growth. At New York City-based NewYork-Presbyterian, which operates over 4,000 beds across its network of hospitals, these ...

The Milwaukee County Zoo and the Zoological Society of Milwaukee unveiled a new strategic plan for the zoo. The new mission, vision, and plan focus on improving the zoo in not only how it takes care ...

The Valley Vision 2050 economic development program that received $1 million in funding Nov. 30 from the Mahoning County commissioners is built on a strategic plan written by the economic development ...

Established in 2021, the Strategic Council for Research Excellence, Integrity, and Trust serves as a venue for multiple stakeholders to advance collectively the integrity, ethics, resilience, and ...