Visual consistency can create recognition, but customer experience determines whether people believe what the brand is saying ...

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

With just over two years to go before the kickoff, Los Angeles brought the Games to life through the unveiling of its official look, a concept comprising graphic patterns and distinctive colours to ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Global brand and design agency Conran Design Group has rebranded non-profit dance charity Dance Can Do with a fluid, movement ...

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...