Add Yahoo as a preferred source to see more of our stories on Google. But our new research suggests that in a digital world full of influencers – trusted tastemakers with large online followings – ...

A new study published in Psychology & Marketing casts doubt on the long-standing marketing slogan that “sex sells”—at least when it comes to social media fitness influencers. Across several ...

Is there such a thing as being too attractive? For fitness influencers, it turns out there might be. Contrary to popular belief, new research suggests that being too good-looking can actually be a ...