A plethora of Elphaba and Glinda merchandise has flooded stores and online. This year marks the return and debut of old and ...

In an era dominated by AI‑powered cameras, smart shelves and predictive analytics, the traditional mystery shopper strategy for retailers might seem like a thing of the past. But as the founder and ...

Mystery shoppers go by a couple of different names — evaluators, secret shoppers — but, regardless of the name, the job is ...