Grant Lafontaine and Logan Head cofounded Whatnot in late 2019 primarily as an online marketplace where people could buy and sell Funko Pops, popular collectibles. But the two friends expanded the ...

Every time Kathleen publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

"Live selling has just now started. We're at the tip of the iceberg," says one entrepreneur who sells sneakers on the platform Whatnot.

Live selling enables entrepreneurs to earn six-figure sales with minimal startup costs. Success in live selling relies on building community and engaging viewers during livestreams. Extroverted ...

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding ...