With the 2026 Winter Olympics on the horizon, experience an Olympic-worthy getaway in Wisconsin. Cheer on elite competitors, ...

The Midwest has a lot of scenic state parks for you to choose from, including this gorgeous park in Wisconsin, which even has ...

Feel the thrill of winter in Wisconsin on a snowmobiling getaway. Thousands of miles of groomed trails navigate lush forests, open landscapes and ...

Southern Wisconsin travel will stay mostly manageable with mild temperatures and mainly just wet roads. The biggest concern is a brief late-night window for slick spots on Christmas Eve night and ...

WAUSAU, Wis. (WSAW) - As we roll into February, it’s fair to say this winter has been a little underwhelming. However, since Wisconsin is a four-season state, you won’t have to look too far to find ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

(WLUK) -- Last year, Wisconsin's tourism industry saw its third consecutive record-breaking year of economic impact. According to 2024 economic impact data, the tourism industry generated a ...

Several inches of snow are possible late Sunday into Monday as colder air moves into Wisconsin.

Tourism contributed $763 million to the Fox Cities area economy in 2024, according to new data from the Wisconsin Department of Tourism. The state on June 10 released its annual tourism economic ...