Yahoo on Monday rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers. The beta launch of Yahoo's Ad ...

Purchase of online ad firm will help Yahoo extend its reach as it continues to challenge rivals Google and Microsoft Yahoo continued its pursuit of online ad rivals with a $300 million purchase of ...

Longtime tech rivals team up for deal that could create antitrust issues. June 12, 2008 — -- On the heels of a failed takeover bid by Microsoft, Yahoo announced a joint agreement today with ...

Yahoo DSP and Spotify have announced the integration of Spotify Ad Exchange (SAX) into Yahoo DSP, giving Australian ...

An estimated 2.5 million Yahoo users were likely infected with malicious software, after hackers hijacked some of the company's advertisements, and used them to attack web surfers. According to cyber ...

Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video ...