Walmart announced plans this week for its busiest shopping season of the year. In a release, the Bentonville-based retailer says it will host three separate holiday shopping events this year: Walmart+ members will get early access to all of these events one day before the official start at 6 p.

Holiday deal-hunters, mark your calendars: Walmart has officially announced its 2025 Black Friday schedule, and it’s bigger than ever. Branded under the whimsy-infused “WhoKnewVille” campaign, the retailer is staging two Black Friday events and one Cyber Monday event across November, designed to bring serious savings and smart shopping flexibility.

Deals start Oct 31 with multiple windows (including online-only Thanksgiving & Cyber Monday), so plan and set alerts instead of chasing one-day doorbusters

Shopify reports a 24% increase in Black Friday Cyber Monday sales, with brands preparing year-round through strategic discounts, customer engagement, and storytelling.

If your strategy still relies on discount-heavy, one-size-fits-all campaigns, you’re not just leaving money on the table; you’re bleeding potential.