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Nutella maker Ferrero plans to buy WK Kellogg for $3 billion

Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.

The New York Times · 4d

Ferrero to Buy WK Kellogg in Candy-Meets-Cereal Deal

The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and Froot Loops.

NBC New York · 5d

Ferrero to buy cereal maker WK Kellogg for $3.1 billion; Kellogg shares jump 30%

Boxes of various Kellogg’s cereals are displayed on shelves at a Walmart Supercenter on May 6, 2025 in Austin, Texas.

1d

Cereal sales declined for decades before Kellogg’s sale to Italian company

Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

Just Food on MSN3d

Ferrero reaches for the cereal bowl

Ferrero has once again used M&A to expand into another part of the store – but will it pay off? After The Wall Street Journal ...

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