One cause for concern among creators is a belief that Meta doesn’t seem to deliver content to the right audiences. Elysia Berman, who has amassed more than 170,000 followers on TikTok, said she finds the Reels algorithm “much less exciting” as a viewer and less fruitful as a creator.

"TikTok and ByteDance Ltd. apps are no longer available in the United States, and visitors to the United States might have limited access to features," Apple said.

As the clock ticks down to a TikTok ban on Sunday (January 19), content creators, like Dustin Tyler, Derick Castenholz and Hayden Rankin, are sharing their anxieties and frustration over losing a platform that has become their primary or additional source of income.

Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

With TikTok on track to be banned from U.S. app stores starting on Sunday, Instagram is adding new features to Reels, its video-based