Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

Hype may create short-lived attention, but brand relevance rooted in genuine understanding, timing and cultural fit drives lasting loyalty and impact.

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

In today’s algorithm-driven culture, brand fame comes from sparking reaction—through deliberate friction, outrage or even ...

Injury law firms are navigating a fragmented media landscape as they build cultural resonance with younger generations.

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

The generation’s underconsumption movement means brands should shift from influencer-driven hype to honest, quality-focused strategies.