Knix and McDonald’s show how Canadian campaigns with celebrity power can deliver real impact. Learn what small brands can ...

In 2025, celebrity collaborations still drive results—when done right. Discover why Knix and Kristen Bell nailed authenticity ...

Release from aptn.ca Are you an experienced professional with a passion for Indigenous storytelling and community empowerment ...

In today's hyper-connected, ever-evolving business environment, marketing is no longer a side function delegated to a team of ...

Discover the latest in Canadian marketing—from Knix’s empowering collab with Kristen Bell to Barbie’s hockey-inspired dolls ...

A heartwarming ad from Quebec’s Eastern Townships is going viral for embracing American tourists—literally. Discover how a 30-second video promoting hugs over politics is boosting bookings, bridging ...

Canadian DMOs are seeing a surge in domestic travel as political tensions shift Canadians away from U.S. vacations. Discover how pride-based messaging, SEO, and real stories are fueling a homegrown ...

To help us better prepare for 2023, we asked some of our favourite Canadian marketing professionals for their predictions for the coming year.

Canadian brands are using national identity to build trust, drive engagement, and navigate global trade shifts. Insights from 250+ marketers reveal what’s working and where we go from here.

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who ...

This week in Canadian marketing: Cossette debuts an AI-powered platform, Barrett and Welsh joins a global network, NiaHealth appoints a new CMO, and CST launches an AI baby name tool.

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...