People don't buy a wearable to train harder. They buy one to keep tabs on their own health: aging, heart health, weight, and how fit they really are. Those health moments dominate the category, and ...

Consumer distrust poses a growing threat to the AI industry and broader tech sector. Tracking data shows Americans are souring on AI, even as they find more reasons to use the technology and recognize ...

The U.S. economy continued to broadly deteriorate last week, driven by one of the largest decreases in consumer sentiment among high-income earners in series history. Over the past eight years, ...

Starbucks Is the Leader in the Coffee & Breakfast Restaurants Category ...

Most Trusted Nonprofits is Morning Consult’s definitive guide to the nonprofits that have secured the top spots in public trust. For every nonprofit organization tracked by Morning Consult, survey ...

Starbucks Is the Leader in the Coffee & Breakfast Restaurants Category ...

The next Congress will shape more than Washington’s legislative agenda. It could bring new scrutiny of companies, their leaders and how they do business. Morning Consult political analyst Eli Yokley ...

From central banks to Fortune 500 brands to leading media institutions, Morning Consult's data is trusted by organizations that can't afford to be wrong. Every day, Morning Consult surveys thousands ...

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An audience intelligence resource designed to help corporate brands make smarter, more targeted decisions about sports sponsorship and marketing investment. The data in this guide enables ...

Households earning $100,000 or more now spend 2.8 times as much each month as households earning under $50,000, the widest gap in Morning Consult’s tracking. Higher earners are pulling away: ...

Breadth of association separates leaders from followers: Toyota, Honda, Chevrolet and Ford aren't just remembered -- they're thought of the most across multiple situations: daily commutes, family ...