Global sports, music and entertainment company, THE·TEAM today announced the formation of a new board to oversee the ...

Irish Rugby international Joe McCarthy has teamed up with Aviva Ireland (Aviva) to launch the Aviva Fan Studio, an exclusive ...

Manchester City has officially opened its new flagship City Store at Medlock Square, in collaboration with long-term ...

Speaking on the research, Paul Samuels, President, Global Partnerships, AEG International said: “The Live Effect research reinforces what we’ve long known to be true: live entertainment offers ...

Londis has officially been announced as the new title sponsor of UCD GAA in a landmark two-year partnership. The Londis brand will be proudly emblazoned on the jerseys of UCD GAA Club’s Football, ...

Nielsen Sports, a global leader in sponsorship analytics and fan intelligence, has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours ...

The European sponsorship market continued its growth trajectory in 2025, reaching €34.45 billion, according to the ESA Sponsorship Market Overview 2026, produced by Nielsen Sports for the European ...

Specsavers has agreed a new multi-year partnership with parkrun aimed at expanding participation in the weekly 5km community events, with a focus on people currently under-represented in physical ...

Sponsorship plays a particularly important role in eSports, as generating revenue from media rights in the sport remains in its infancy. With player wages rising and with ambitions to expand, the ...

Global sports, music, and entertainment company Wasserman has acquired football talent representation business International Football Management (IFM), in a deal announced today by Wasserman Vice ...

Cadbury is deepening its love of football. The iconic brand has confirmed fresh four-year extensions with three Premier League giants — Arsenal FC, Liverpool FC, and Tottenham Hotspur FC — covering ...