The average number of effects reported by B2B brands has jumped 70% over the past two years, overtaking B2C campaigns for the ...

For Jet2, winning on value means investing in service rather than racing to the bottom on price, says Chief Customer Officer ...

The version of marketing defined as “comms and advertising” deserves to die, while the true discipline has never mattered more.

The average number of effects reported by B2B brands has jumped 70% over the past two years, overtaking B2C campaigns for the first time.

The average number of effects reported by B2B brands has jumped 70% over the past two years, overtaking B2C campaigns for the first time.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

With music from Robin Hood, shots from Frozen and toys from Toy Story, Disney has leant on its rich catalogue of classics for ...

It’s been a privilege,” says McCann Manchester CCO Dave Price as Aldi ends its 21-year relationship with the creative agency.

Brands too often focus on just one sense when building a strategy around product, however, all five senses play their part in ...

Since joining the club in June, senior vice-president of marketing and digital Hannah Pym is building on LFC’s global brand ...