At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Tena Men looking to shift perceptions to Waitrose’s blockbuster Christmas ...

International Airlines Group (IAG) has launched a commerce media proposition, IAG Media, giving brands access to its ...

The average number of effects reported by B2B brands has jumped 70% over the past two years, overtaking B2C campaigns for the ...

John Lewis’s festive ad is an early favourite, according to exclusive Ipsos data, while Aldi tops the rankings for ad empathy and making consumers feel good about the brand.

For Jet2, winning on value means investing in service rather than racing to the bottom on price, says Chief Customer Officer ...

The version of marketing defined as “comms and advertising” deserves to die, while the true discipline has never mattered more.

This year marks the 20th edition of John Lewis’s now-iconic Christmas adverts, but its not looking backwards for its 2026 offering ‘Gloria and Pickles’ – its fourth outing with Saatchi & Saatchi. It’s ...

Despite gains across food and clothing, Marks & Spencer admits its relaunched loyalty scheme faces hurdles around the ...

With music from Robin Hood, shots from Frozen and toys from Toy Story, Disney has leant on its rich catalogue of classics for ...