Sonny Vaccaro stops by the Dan Patrick Show to discuss his new book which chronicles his sports marketing experiences, ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

Sonny Vaccaro says his new book offers the gospel truth of all that has happened in his life."I'm not afraid of anything said ...

Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

Maybe the most remarkable thing about Sonny Vaccaro is that after thousands ... he didn't have at the time. But that was Vaccaro’s deal with Nike in those early days: Once he got the handshake ...

NPR speaks with the authors of "Legends and Soles: The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

Sonny Vaccaro will not be among them ... Vaccaro is most famously known for signing Michael Jordan to an endorsement deal at Nike, a story told in the 2023 movie “Air” featuring Matt Damon ...

NPR speaks with the authors of "Legends and Soles: The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.