The brand, which sells soya-based milks and yogurts, is worth £120m according to Nielsen data, was named the fastest growing in its ‘Britain’s 100 Biggest Grocery Brands’ list published in March, and ...

Alpro has had three owners in four years but one executive that has been at the company throughout is CEO Bernard Deryckere. He talks to Dean Best about the success Alpro, now owned by US firm ...

Oat drink brand Alpro has further distanced itself from the cow-based mainstream by categorically denying it is milk in a national ad campaign. Alpro hopes to reach the 15m households not yet ...

Alpro is rolling out its ‘enjoying plant Power’ campaign with iD, with thousands of samples planned for distribution throughout the year at busy commuter stations, as well as at summer festivals. In ...

The brand has signed up to sponsor the latest series of the show, which will run for six months from this week. The sponsorship includes opening and closing credits and bumper breaks. It is aired on ...

Danone's blockbuster move for US-based WhiteWave Foods has been one of the most significant food-industry acquisitions of the last 18 months. Struck in July 2016, the US$12.5bn deal was sealed this ...

Alpro Hardware has announced the release of the new Alpro EL 900 series electric strike. Independently tested to 500,000 cycles, the compact size (35mm depth) combined with the overall quality of the ...

Perk up your mornings with a plant-based twist by adding tasty, healthy toppings to your favourite breakfasts. Alpro’s alternatives to yoghurt offer the perfect place to start. Its Simply Plain, ...

Plant-based beverage brand Alpro has joined calls to block the progress of Amendment 171, which would see a European ban on the use of dairy-like terminology to describe plant-based alternatives. The ...

The Alpro Vortex 2400 magnet is a unique magnet with patented inbuilt technology ensuring improved performance and reliability and a real alternative to standard face to face magnets. Complete with a ...