Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new ...

What’s next after launching a retail media network? Becoming a social ad network, apparently. On Tuesday, Best Buy Ads, the big-box tech retailer’s advertising arm, announced the launch of a new ...

Best Buy Ads held its first advertising technology event on Tuesday, showcasing new ad media and creative services, and announcing expanded partnerships and future offerings. The National Football ...

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...