Amazon's controversial new Customers Ask Alexa feature will allow brands to answer common questions in ways that feature their products.

Two years ago, Amazon announced a new feature for Alexa: the ability to ask questions. Hunches, as they're called, have slowly rolled out since the announcement, and now it's fairly common to hear ...

The next time you ask a question to Amazon's Alexa voice assistant, the answer might come from another Alexa user.

According to a new Amazon blog post, the Alexa voice assistant will do something new: offer follow-up questions or suggestions that predict your "latent goals." While the feature is new, regular ...

Amazon wants Alexa owners to buy more things. "Brands registered with Amazon Brand Registry will see the new Customers Ask Alexa feature in Seller Central, where they can easily discover and ...