How to Identify the Segmentation Criteria That Will Affect Your Target Market Selection. Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks ...

Market segmentation is a marketing strategy that divides a broad market target into subsets of consumers who have common needs. Identify four bases fo ...

Also, this impacted the company’s sales and market share. To curtail the losses in their market share, they wanted to identify potential customer segments and devise personalized approaches for ...

Infiniti Research has announced the completion of their recent article on 4 common retail market segmentation mistakes that you might be making.

When identifying market segments, businesses tend to look at demographic and geographic identification only.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Identifying underserved market segments with Ethena and Homebrew Wednesday, August 17 at 11:30am PT / 2:30pm ET No one likes compliance training, but Ethena aims to improve the experience for ...

Join Ethena’s CEO Roxanne Petraeus and Homebrew’s Hunter Walk on this TechCrunch Live event to hear the strategies used to tackle and grow in underserved market segments.