Catch bass in any pond by selecting the right lure for all possible conditions. Like any bass angler, I love tearing across a vast reservoir in a bass boat, but I probably spend twice as much time ...

A good topwater smash is one of the greatest experiences in fishing. Dozens of surface lures on the market can make them happen, but few are more popular or user-friendly than a popper. They come in ...

Cole & Jay reveal a proven winter bass fishing lure every angler should know. New "cash law" would change stores nationwide: ...

November is here and it’s officially getting cold.

This compact tackle box is highly rated and comes with a variety of lures, hooks, weights, and more, packaged in a systematic ...

Last week I saw come to fruition an effort which has been in the works since 2021. Bottom line: I brought a new fishing lure, called the White Tornado, to market. Being an entrepreneurial and ...