PHD, a global media and communications agency has released a new book entitled, "Game Change". The book explores how "gamification" can be harnessed and applied as a business model for the future.

Delegates at this year’s Cannes Lions festival are set to join an MMOG – a massive multiplayer online game – with the launch of the official Cannes Lions app. The festival will see attendees awarded ...

exchange4media Conclave in its 2014 edition saw many pathbreaking ideas being discussed and analysed by international leaders who addressed the Conclave theme ‘Marketing: The Future is Technology’.

For HBO’s hit series, Game of Thrones, PHD created a unique digital out-of-home experience for fans. Tasked with overcoming the “fan boy” perception of the series in order to attract all HBO ...

A game created by Julia Uhr, an ATLAS PhD student and a member of the ACME Lab, received the Best Remix award at the third annual Public Domain Game Jam. Uhr’s game, There are No Eyes Here, is a ...

NEW YORK — Ever yearn to study “Tetris” as a metaphor for American consumerism? Or write a paper on narrative structure in the horror action game “Silent Hill”? How about ponder “Grand Theft Auto III, ...