Product marketing and product management teams have the same goal: to launch successful products that customers love. But having a shared vision doesn’t mean collaboration for the two orgs is always a ...

Welcome to the second installment of our series, “Predictions on Jobs,” in which our faculty share the latest trends in hiring across a variety of career fields. Today, we’re discussing tech and ...

ABB is seeking a Senior Product Marketing Manager to create and implement “Go-To-Market” strategies and product assets for ABB Enterprise Software’s B2B product portfolio, creating relevant content ...

When product teams and product marketing teams collaborate, they create a better end result, said Jessica Peet, ’14, senior leader of product marketing at Amazon. But how can they best work together?

The role of a product manager is challenging, complex and often misunderstood. Across the high-tech industry, the "product manager" title is used in many ways to describe drastically different duties ...

There are many areas of potential confusion and conflict between product management and portfolio marketing. While recommendations on roles and responsibilities exist, other factors are more important ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Pitching tech products to potential clients has become a more critical job with the rise of the cloud. Enterprise tech product marketing is no longer only about convincing corporations to sign ...

Consistently ranked at the top of Fortune's "100 Best Companies to Work For" list, Google offers a variety of positions from administrative and marketing roles to more technical programming positions.

Marketing may be a field everyone is familiar with, but how many truly understand it? Although graduate students new to the industry may conflate marketing with advertising, that's just one small ...