SFGate

Calif.’s Snapchat unveils new marketing tactic: Pretending it’s not a social media app

Snapchat’s new marketing campaign is built on a bizarre oxymoron: “Less social media. More Snapchat,” the Santa Monica-based tech giant declared in a commercial that debuted this month. The two-minute ...
Commercial Observer

Real Estate’s New Social Media Age Means Going Beyond Real Estate Entirely

OMG you need to check the Group Chat! The Group Chat is a wildly popular TikTok series from creator Sydney Robinson, who goes by Sydney Jo on social media, in which a clowder of friends — all played ...
Phys.org

Weak self-control, social media and targeted advertising increase impulse buying, says study

Online shopping and digital payment options have made shopping easier and more enjoyable—money can be spent almost unnoticeably. These factors predispose people to impulse purchases. A lack of ...
CNBC

A 'quiet revolution': Why young people are swapping social media for lunch dates, vinyl records and brick phones

Account manager Matt Richards, 23, deleted all his social media apps from his phone last year, and was surprised to find that his life changed for the better. Richards had been using a smartphone ...
Forbes

20 Essential Social Media Metrics

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...