A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world because every opportunity begins with a relationship. CRM has become the largest enterprise software category in the ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

Privacy and data protection regulations are reshaping how organizations must handle their customer data. Eighty percent of countries have laws like GDPR, DORA, CPRA ...

Discover the benefits of analytical CRM for business growth. Analyze customer data to enhance strategies and improve relationships. Analytical customer relationship management software offers advanced ...

Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing ...

A CRM can be transformed from a simple client tracking tool into a powerhouse of growth that fuels your success while keeping ...