Google Analytics, indeed any web analytics platform, is an excellent source of quantitative data. It can tell you who is visiting your site, what pages they are most interested in, where they are ...

With Google sunsetting its Universal Analytics on July 1 of this year and finalizing its launch of Google Analytics 4 (GA4), brands and marketers alike are going to need to calibrate how they look ...

So, even if you’ve been using Google Analytics for years, GA4 is an entirely new system you need to learn. Now is the perfect moment to be sure this new analytics system is the right one.

Subscribers to Google Analytics 360, the paid-for service, will have a little longer as Universal Analytics will be phased out in 2024.

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen ...

Google Analytics 4 is our next-generation measurement solution, and it has replaced Universal Analytics.” “Standard Universal Analytics properties have stopped processing new data.

Ginny Marvin, Google's Ads Liaison, posted on Twitter the other day saying, "The deadline is not changing," when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not ...