FARGO - Soon after Bob Sinner started doing business in Japan in the early 1990s, he was introduced to a soy food called natto. It wasn’t necessarily a pleasant introduction. “It has a pretty ...

As Japan’s tourism industry rebounds and global health awareness grows, natto is rapidly expanding into international markets. Export volumes have reached record highs, highlighting the global appeal ...

Shōgun Episode 4, “The Eightfold Fence,” includes a memorable scene of John Blackthorne chowing down on a bowl of nattō – so what exactly is this Japanese delicacy? Related: Shōgun: What Is the ...

TOKYO--(BUSINESS WIRE)--The Japan natto cooperative society federation (Arakawa-ku, Tokyo; Chairman: Yoshihiro Noro) has launched its new website, "Natto Power -- Japanese Fermented Food Natto, the ...

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At first glance, natto can feel a little intimidating. The sticky threads, the strong aroma and the fermented taste make it one of those foods people either adore or avoid. Yet natto has quietly ...

Most foreigners are believed to detest natto, the fermented soybeans with a pungent odor and sticky, slimy texture.