Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.
Brands including Mastercard, Mattel and Firefox are moving experiential budgets toward creator-owned live events as fan loyalty and AI-cluttered feeds push marketers offline.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...
From Clues to Clarity” for BridgeBio Pharma won gold for Technology-Driven Campaign of the Year among suppliers, vendors and ...
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Froedtert & the Medical College of Wisconsin’s ‘Let’s Push Ahead’ drove awareness—and appointments
The health network’s campaign drove people to schedule orthopedic appointments.
Disney is uniting its parks, streaming, products and charitable initiatives under one banner, led by a short film from ...
Brands are handing agency-developed concepts directly to creators, cutting into production revenue. Here’s how independent shops such as Joan, Mother, Gut and Via are responding.
Arnold brings the tortoise-and-hare fable into the financial world with a series of spots featuring real Galapagos tortoises.
Novartis leaned into real-time content creation and community engagement to encourage men to get screened for prostate cancer.
ArchWell Health’s “From the Orange Couch” vignettes showcase patients over age 60 enjoying snowboarding, chess and other passions.
United Therapeutics’ animated series “Skivolo’s World” made complex conversations about pediatric cancer accessible to young ...
NorthShore Care Supply’s “Ending Health Stigma” won gold in the suppliers, vendors and pharmaceutical companies category for Purpose-Led Campaign of the Year.
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