The National Retail Federation (NRF) forecasts that total U.S. holiday retail sales for November and December 2026 will grow ...

The campaign is meant to zig while others are zagging, offering quiet, emotional storytelling as a contrast to the general bombast and big spectacle of the holidays. The two-and-a-half-minute spot ...

Solo Stove commissioned a survey by PollFish which found that 31% of consumers received a gift they didn’t like in the past year and 62% of people have faked excitement when opening a present.

Players will play as the brand’s namesake mascot, Wendy. Through the gameplay, they will receive power-ups through Jr. Bacon ...

Brand Innovators caught up with Michelle Mesenburg, senior vice president and chief brand officer at Target. What is the ...

The brands cited Clark’s mass, cross-gender appeal as one of the main reasons for the partnership. In addition to the campaigns, the marketing program will include fan activations, appearances and ...

At its core, the message is simple: you don’t have to wait to create the home you’ve been dreaming about,” said Shideh Hashemi, country marketing manager at IKEA U.S. “That message feels especially ...

Brand Innovators caught up with Jonathan Mildenhall, chief marketing officer of Rocket, to discuss the new Redfin Presents ...

Marketers are evolving into strategic leaders, responsible for financial health and growth in their organization, and to ...

To run the giveaway, Miller Lite instructed the brewers on staff to mark the cans being filled at the exact time of the last ...

In a move to position the Levi’s brand beyond denim, Levi’s is leaning into sweater season with a new holiday campaign focused on the cold-weather layers in its portfolio including: fleeces, flannels, ...

Menswear brand Cole Haan’s chief marketing officer and head of digital Krissie Millan is on a mission to build Cole Haan into ...