As AI-driven inventory floods the digital ecosystem, advertisers are becoming more selective about where they place budgets. In this environment, ...
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product ...
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, ...
The video market is fragmenting — but the prize is bigger than ever. According to MediaRadar analysis, U.S. ad spend will surpass $500 billion by 2028, with video alone accounting for $220 billion.
Here are some of the best media stories our team has read so far this week: The New York Times |Hollywood Braces for New Round of Labor Talks (4 min read) ...
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Subscriptions remain a vital revenue stream for most media companies, but the landscape is rapidly shifting. In response, publisher strategies also need to adapt and evolve. The days of easy ...
It’s been a rough year for publishers and broadcasters in Canada. In the wake of Meta’s news ban, Canadian news publishers and broadcasters have faced declines in online traffic, engagement, and ...
Government control of media outlets around the world is on the rise, according to the State Media Monitor 2024 report. The portion of editorially independent media among all state-controlled and ...
Content licensing has long been an important revenue stream for digital media companies. For decades, it allowed publishers to monetize their content by granting rights for others to republish or ...
As we barrel into the new year and all that awaits, the media industry is at the nexus of technological disruption, regulatory upheaval, and changing consumer sentiment in terms of media and ...
Artificial intelligence (AI) is generating a new era of content creation. However, with this innovation comes the challenge of distinguishing AI-generated content from human-made material. This ...
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