Speaking on the research, Paul Samuels, President, Global Partnerships, AEG International said: “The Live Effect research reinforces what we’ve long known to be true: live entertainment offers ...

Londis has officially been announced as the new title sponsor of UCD GAA in a landmark two-year partnership. The Londis brand will be proudly emblazoned on the jerseys of UCD GAA Club’s Football, ...

RTÉ Commercial has announced Maxol as the new sponsor of 2FM Drive with Laura & Katja on RTÉ 2FM. Broadcasting weekdays from 3pm to 6pm, Laura Fox and Katja Mia deliver the best music, infectious ...

Nielsen Sports, a global leader in sponsorship analytics and fan intelligence, has released ‘Fans are changing the game’, its 2022 global sports marketing report. The report reveals new behaviours ...

The European sponsorship market continued its growth trajectory in 2025, reaching €34.45 billion, according to the ESA Sponsorship Market Overview 2026, produced by Nielsen Sports for the European ...

Rebrand brings the full power of Wasserman’s global sports, music & entertainment business to the region Global sports, music and entertainment company Wasserman has rebranded the Middle East business ...

Sponsorship plays a particularly important role in eSports, as generating revenue from media rights in the sport remains in its infancy. With player wages rising and with ambitions to expand, the ...

In brief, what does The Value Xchange do and what is your approach to sponsorship and partnerships? Through the power of sport, entertainment and media, we help growth-driven organisations build ...

Legacy Communications has launched a new campaign for ALDI Ireland, revealing ALDI’s beloved Katie the Carrot as the Irish women’s rugby team’s Chief Luck Officer (C.L.O.). The digitally led, playful ...

Acquisition accelerates international growth of the company’s creators representation business Global sports, music, and entertainment company THE·TEAM has acquired leading UK creators business, ...

Specsavers has agreed a new multi-year partnership with parkrun aimed at expanding participation in the weekly 5km community events, with a focus on people currently under-represented in physical ...