While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth. Paramount Skydance reported 10% year-over-year ...

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

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Dive into AdExchanger's OpenTable Media coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Robin Chiang coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Now that Netflix has grown its ad-supported subscriber base and built out its programmatic tech by partnering with Amazon DSP ...

The future of publishing won’t be defined by where content lives, but by how it's created, licensed, distributed and valued.

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – ...

In pursuit of ad revenue, Dow Jones bets on direct relationships, first‑party audiences, and using data to enrich ad campaigns.