When The Trade Desk started paying more attention to the sell side of the ad tech business, they wanted to improve inventory ...

When the peer-to-peer site Napster unleashed digital audio on the web, the record industry couldn’t move fast enough. It took ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) ...

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings ...

ChatGPT continued the fragmentation of the search journey, which hops between platforms and intents. Here's how to pivot your ...

Through Index's data vendor marketplace, curators can access third-party data sets without their own integrations.

Although the launch was only announced on Monday, Paramount+ has already been incorporating streaming fixed units into ...

TTD says OpenAds is not a reaction to Prebid’s TID change, but a new model for fairer ad auctions. But how will the DSP get ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the ...

The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie ...

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and ...