This ruling forms part of a wider piece of work on misleading gameplay in ads for mobile games, identified for investigation following intelligence gathered by the ASA. Helpful information on the ...

This ruling forms part of a wider piece of work on misleading gameplay in ads for mobile games, identified for investigation following intelligence gathered by the ASA. Helpful information on the ...

This Ruling forms part of a wider piece of work on misleading gameplay in ads for mobile games, identified for investigation following intelligence gathered by the ASA. See also related rulings ...

This Ruling forms part of a wider piece of work on misleading gameplay in ads for mobile games, identified for investigation following intelligence gathered by the ASA. Helpful information on the ...

The Committee of Advertising Practice has issued an Enforcement Notice to advertisers who advertise physical gold and other physical precious metals as investments (including silver, platinum and ...

The only exemption to the prohibition is if vaping products, nicotine products or coupons for these products were given away in accordance with arrangements made by a public authority.

On 5 January 2026, new rules in the CAP and BCAP Codes on the Advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...

A paid-for Google ad for Attraction Tickets, an online seller of theme-park, sight-seeing and excursion tickets, seen on 19 August 2026, stated “Find A Lower Price & We'll Match It". Attraction ...

At the mid-point of our five-year strategy, AI-assisted, collective ad regulation, we’ve reviewed the assumptions and priorities that shaped it and published an updated version to guide our work until ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

"Motoring advertisements" are broadcast advertisements for vehicles or other automotive products; for example, tyres, fuel or car accessories. These rules do not apply to public service advertisements ...

This Ruling forms part of a wider piece of work on online choice architecture, identified for investigation following complaints received and intelligence gathered by the ASA. See also related rulings ...