The brand turns regional mispronunciations into a brand-awareness device, using everyday family moments to introduce its German engineering and refrigerator innovations.

With shipments falling and prices rising, Redmi is betting that story-led creator content can make a phone’s durability felt rather than claimed.

As smartwatch momentum cools and consumers scrutinise discretionary purchases, Fossil is testing whether Swiss watchmaking and a royal endorsement can support its move upmarket.

Featuring Isha Talwar and Omkar Kapoor, the three-film campaign connects small gestures of affection with IFB Essentials Fluff's fabric care proposition.

The festive collaboration transforms connected television home screens into interactive cultural experiences, combining Indian folk art, entertainment and Hero's two-wheeler portfolio.

A father-son-daughter story highlights how a simple festive gesture can inspire long-term financial habits and encourage families to invest.

To celebrate the seventh anniversary of the advertising magazine show, Storyboard, three successful creatives were put to the test.Bates David Enterprise Chairman Sonal Dabral was asked to create a st ...