The brands that win GTA 6 will be the ones that understand how launch week actually plays out.

Campaign speaks to Steve Parkinson, marketing and brand director at Allwyn, and Simon Connor, deputy executive creative director at VCCP, about the campaign.

Santander bank has launched an ad campaign to promote its new brand positioning, 'Driven to do Better', which aims to convince consumers it is striving to improve its services.

Letter to WPP chief comes in response to her comments made during holdco's investor call.

After a woman’s flight is cancelled because of severe weather, she takes a long trip in the snow to reach home in Amazon's festive offering.

MG OMD was the big winner at the fifth annual Campaign Ad Net Zero Awards, which took place at Jumeirah Carlton Tower hotel, London.

Larissa Vince and Andy Jex, the founders of start-up shop Catbird Seat, are breaking with the traditional agency model by calling a halt after the strategic thinking and ideation phase to ask the ...

Campaign is celebrating the Power 100 members making waves in their sectors. Today, it’s the turn of marketers working in general retail.

Sky’s Christmas ad goes live tomorrow (6 November) and will run until end of December.

Levels of confidence in job security in the event industry have grown in the last year, according to results from Event magazine's latest Salary Survey.