U.S. Bank is testing whether synthetic personas can help marketers get audience insights faster, but that comes with scrutiny ...
With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, ...
The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, ...
As buyers turn to AI chatbots for software recommendations, marketers have to reach the systems helping buyers research and ...
Purina Dog Chow commits to floats for three years at the Macy’s Thanksgiving Day Parade to reach a live, engaged audience — ...
Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of ...
Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to ...
he benefits of using video far outweigh the risks when it comes to targeting an audience that increasingly consumes video content online.
Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing, according to the brand’s Chief Revenue Officer.
After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today ...
Dick’s Sporting Goods announced May 15 it will acquire sneaker retail chain Foot Locker for $2.4 billion. The acquisition will expand the Dick’s Sporting Goods brand globally for the first time.
At the ANA Masters of Marketing conference, Verizon and Harley-Davidson discussed different paths for brand reinvention.
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