Priyancka Puri of HRIPL discusses the company’s rebranding, its 70-year legacy, marketing investments and ambitions across ...

Conceptualised by McCann India, the campaign shifts the festive spotlight from celebrations to the preparations behind them, ...

In a chat with IMPACT, Co-founder Niharika Joshi discusses how Cumin Co has rethought everyday pressure-cooking with ...

With established chains laying the groundwork and indie cafés offering more personalised experiences, is the battle for ...

The partnership will cover select North Indian markets, including Delhi, Himachal Pradesh and Chandigarh, and includes brands ...

From Hyundai’s Diwali family drama or RENÉE’s celebrity-led series to Godrej’s 2nd Gen Kumars, brands are swapping one-off ad ...

Foroobar joins the professional networking platform from Google, where he served as Global Director, Data, Attribution, ...

The Tata Consumer Products MD and CEO will take over as Voltas Chairman on November 12, succeeding Noel Tata, who will become ...

The former Google Cloud India MD joins Sarvam AI as President and CBO, taking charge of its enterprise and government ...

With almost 14 years of experience, Vishwajeet Sinha has earlier worked with Razorpay, Scapia, Meesha and Flipkart ...

As menstrual-care advertising becomes more candid, are brands looking beyond pads to own conversations around comfort, pain, ...